How Events Can Set Your Brand Apart From The Competition
Events whisperer Nicole Guilmartin, founder of the full-scale event planning company Nicole Guilmartin Events, magically transforms raw spaces, creating exceptional experiences. Find out how she helps brands set themselves apart from the competition.
1) What Is A Good Way To Set Your Brand Apart From The Competition?
Don’t underestimate the power of “wine and dining” and treating your clients and VIP contacts to exceptional experiences and events. It seems gone are the days of high-end, thoughtful entertaining but there is a reason why it used to exist, and it works! There are less and less companies out there doing it and when you do, it now sets you apart and really elevates your brand like never before.
2) How Do You Know What To Outsource And What To Do Yourself?
I believe in hiring out for what I am not the best at and I wholeheartedly believe in “outsource, outsource, outsource” when needed. This helps me concentrate on my zone of genius and my employees or partner vendors can make me look amazing. This, in turn, has created a lot more freedom for me in my business. I have people that can step in and have my back when I need it and they keep things rolling!
3) What’s The Most Important Part Of Getting More Organized and Strategic?
Setting aside the time to do it, and for me it’s having others to work with on it and to use as a sounding board - whether it’s a coach, a colleague or a peer business owner. I find this so incredibly valuable and my brain works really well in this scenario. Two heads truly are better than one!
4) How Do You Overcome Fears And Self-Imposed Limitations?
Prayer and meditation time. I try to get centered around who I truly am and what actually matters. I also like to chat things out with trusted advisors.
5) What Are The Benefits Of Being In The Best Entrepreneurial Peer Group?
The best things about being in the Business Growth Achievers are the peer-to-peer relationships and camaraderie. Everyone is so helpful and positive and it is an infectious energy to pull from!
To learn more about the Business Growth Achievers accountability group, you can join here: Business Growth Achievers.
You might also be interested in pinpointing exactly what you need to do next to increase your business’s profits and create more freedom. Take five minutes to take this quiz and you’ll not only unlock accelerated business growth, you’ll also get the resources to help you! Click here to take the quiz now.
About Nicole Guilmartin
David Blaine has nothing on Nicole Guilmartin. When she puts her magical touch on an event, you know it.
Just a swipe of her wand (AKA pen and planner), and a TV studio becomes an electric space of slinky chandeliers and a glowing dance floor. A tiresome mall transforms into a lavish art gallery and lively bistro. A barren warehouse is now an energetic fitness destination of fresh juices, workouts and wellness.
This is Nicole Guilmartin Events – full-scale event planning and performance that knows no boundaries. She takes raw spaces and reinvents them with creative concepts only true illusionists could envision and employ. No actual hocus pocus. Just serious talent.
Nicole has a huge bag of tricks, gathered from years of sitting at the (elegantly set) table with industry A-listers. Her experience portfolio reads like a Who’s Who. Consider her an event whisperer, calmly managing the entire project from start to finish (translation: everyone and everything is under her soothing spell and all ducks happily fall into a row). Collaborative and innovative projects are her passion, as she dreams up the unusual and sees it through to completion.
A Bryant University grad with a business degree in marketing, when she’s not executing the events of a lifetime, Nicole is taking cues from Mother Nature – hiking, beaching or skiing when the weather gives the green light. She gets her Zen on as a certified yoga instructor, but still knows how to amp things up with spin and barre. While movement feeds her active and creative mind, Nicole doesn’t discount a relaxing day at home with her own party of four – husband Joe, son Joey and daughter Alice.
If you found this article useful, I also recommend reading this article:
“How Focusing On The Easy Things Can Lead To Success”
And if you’d like more resources to help you expand your business, check out:
Accelerate your growth with this free handy download.
Read my bestselling book, The Up Level Project
Join my group accountability program: Business Growth Achievers
Work with me: Book a 1:1 consultation with me here
